Instructor: Jennifer Barlow
Thursday | June 11, 2026 | 1:00-4:00 pm | established artists | $65 | business workshop | Falls Church Arts Gallery
This is designed for artists who already have a website, have sold work, and are ready to feel more confident, organized, and strategic on the business side of their practice.
In this workshop, you’ll learn how to:
- Create a realistic financial plan (nothing scary, we promise)
- Identify which revenue streams actually make you money
- Price your work with clarity and confidence
- Build easy bookkeeping habits that reduce tax-season stress
- Apply to shows and opportunities strategically, not reactively
- Use a connection-focused sales approach that feels authentic
- Implement follow-up strategies that turn admirers into collectors
- Develop thoughtful product offerings—what to add, what to skip, and why
We’ll wrap up by creating a personalized 6-month growth plan, including visibility goals, seasonal launch ideas, and simple marketing rhythms to keep you focused, grounded, and in control.
Jennifer Barlow
Jennifer Kahn Barlow is a Washington, D.C.–area artist best known for her vibrant, whimsical oil paintings of sweets—especially her signature French macarons. With over 15 years of experience in the regional arts scene, she has exhibited widely across the Mid-Atlantic, earned gallery representation, and been featured in publications including Professional Artist Magazine and The Washington Post.
Beyond the studio, Jennifer is passionate about helping fellow artists build sustainable, thriving careers. With 12 years of experience in finance, a degree in economics, and past service as President of the Montgomery Art Association, Jennifer brings a rare blend of artistic insight and business expertise. She continues to paint, exhibit, and inspire others to pursue fulfilling and successful creative careers.